Greentube extends Latin American reach with BetPlay

Greentube, the NOVOMATIC Interactive division, has launched with Colombian operator BetPlay, making for another significant partnership as the company expands its footprint in the emerging region.

Following a seamless integration, a selection of popular titles from the supplier’s diverse portfolio are now live with BetPlay and available through the operator’s digital platforms. Since BetPlay went live with Greentube content on July 19^th, titles such as Aztec Power^TM, Apollo God of the Sun, Amazing Stars and Book of Ra^TM Bingo have quickly established themselves as player favourites. Also, Sizzling Hot^TM deluxe and Lucky Lady’s Charm^TM – international land-based classics which have been successfully adapted for online and mobile channels – are gaining a foothold and quickly building a fan base among Colombian players.

BetPlay is one of the largest operators in Colombia, which in 2016 became the first South American country to establish a licensing framework for online gaming. The industry has since developed at an astonishing rate, and Greentube’s content has proven successful in delivering interactive, cross-selling opportunities to local operators looking to strike gold in the promising market.

Michael Bauer, Greentube CFO/CGO said: “BetPlay has a great reputation in Colombia with a strong market presence. Adding their name to our operator network puts us in an excellent position to become the go-to B2B supplier in the region. Our Colombian client base continues to grow from strength to strength, and with our large portfolio of games already delivering results for our partners, we expect our market position to expand rapidly.”

Carlos Mora, Director of Product and Operation at BetPlay, said: “Providing top quality entertainment to our customers is the center of our operational strategy, and with Greentube’s high quality titles we have been able to boost our interactive offer. The company’s player-focused approach together with its deep knowledge of international markets make Greentube a great match for BetPlay. I am certain that this partnership will deliver fantastic results for both parties.”